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Privacy Policy

Last updated: July 9, 2026

This Privacy Policy explains how The Roofing & Siding Company ("we," "our," or "us") collects, uses, and protects the personal information of visitors to our website https://roofingandsiding.com.

By using our website, you agree to the terms outlined in this policy.

1. Who We Are

Our website address is: https://roofingandsiding.com. We specialize in roofing, siding, and window installation services throughout the Denver and Front Range areas of Colorado.

2. Information We Collect

We may collect personal information in the following ways:

  • Direct provision: Contact forms, estimate requests, and comments
  • Scheduling and appointment booking: Including information submitted through our online booking tool (Calendly), such as your name, email address, and phone number
  • Automatic collection: IP addresses, browser details, device information, and browsing history
  • Cookies and tracking pixels: Used to enhance user experience, analyze site traffic, and serve relevant advertising. This includes cookies set by Google Analytics 4, PostHog, the Meta Pixel, and Google Ads.

3. Comments

When visitors leave comments, we collect the data shown in the comments form, along with the visitor's IP address and browser user agent string to help detect spam. Email addresses receive anonymized hashing through Gravatar services, with their privacy policy accessible separately.

4. Media

If you upload images to the website, please avoid including embedded location data (EXIF GPS). Visitors to the website can download and extract location data from uploaded images.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and support our advertising efforts. Specifically, we use:

  • Google Analytics 4 (GA4) with Google Signals: Tracks page views, sessions, and user behavior to help us understand how visitors use our site. We have enabled Google Analytics Advertising Features, including Google Signals, which allows GA4 to use both our first-party cookies and Google's third-party cookies in combination to support cross-device reporting and advertising. If you are signed into a Google account with Ads Personalization enabled, Google may associate your activity on our site with your Google account across devices. This data may be accessed or deleted by you via My Activity.
  • PostHog: Tracks event-level interactions such as button clicks, form submissions, and tool usage to help us improve our website experience. Data is stored on US-based servers.
  • Meta Pixel: Placed by Facebook/Meta to measure conversions, build remarketing audiences, and enable advertising on Facebook and Instagram.
  • Google Ads: Used for conversion tracking and remarketing — allowing us to show ads to previous visitors across Google's advertising network.

Users may disable cookies through browser settings, though this may affect certain features of the website. See our Cookie Policy for details on how to opt out of specific tracking tools.

6. Embedded Content

Pages on this site may include embedded content or third-party tools (e.g., videos, maps, scheduling widgets). These external services may collect data, use cookies, and track your interaction independently under their own privacy policies.

We use Calendly for appointment scheduling. When you book an appointment through our site, your information is submitted directly to Calendly and governed by Calendly's Privacy Policy.

7. How We Use Your Data

We may use the information we collect to:

  • Respond to inquiries or quote requests
  • Improve our services
  • Communicate updates (with consent)
  • Prevent fraudulent activity
  • Schedule and manage appointments requested through our website
  • Analyze website traffic and user behavior through Google Analytics 4 and PostHog
  • Measure the effectiveness of our advertising campaigns
  • Serve relevant advertisements on Meta (Facebook/Instagram) and Google platforms to users who have previously visited our site

8. Data Retention

If you leave a comment, the comment and its metadata are retained indefinitely for automatic follow-up recognition. Registered users can view, edit, or delete their personal information at any time.

9. Your Rights

You have the right to:

  • Request a copy of the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent for marketing communications

Requests should be directed to hello@roofingandsiding.com.

10. SMS / Text Messaging

If you provide your phone number and opt in via our website form, you consent to receive SMS text messages from The Roofing & Siding Company. Messages may include appointment reminders, follow-ups, billing inquiries, and review requests. Message frequency varies.

To opt out: Reply STOP to any message. You will be removed from our SMS list immediately.

For help: Reply HELP to any message or contact us at hello@roofingandsiding.com.

Standard message and data rates may apply depending on your carrier.

We collect your phone number and a record of your consent (including the date, time, and source of opt-in) solely to send the messages you requested. This information is not sold or shared with third parties for marketing purposes.

11. Data Sharing & Third-Party Services

We do not sell or rent your personal data. We do share limited data with the following trusted third-party providers as necessary to operate our website and marketing:

  • Google (Analytics & Ads): We share anonymized usage data with Google via Google Analytics 4. We also use Google Ads, which may receive event data (such as form submissions or page visits) for conversion tracking and remarketing. Google's privacy practices are described at policies.google.com/privacy.
  • PostHog: We share event-level interaction data (such as page views, clicks, and form interactions) with PostHog for product analytics purposes. PostHog's privacy practices are described at posthog.com/privacy.
  • Meta (Facebook/Instagram): We use the Meta Pixel, which sends event data (such as page visits and form submissions) to Meta to measure ad performance and build remarketing audiences. Meta's data practices are described at facebook.com/privacy/policy.
  • Calendly: Information you submit when booking an appointment (such as your name, email, and phone number) is shared with Calendly solely for the purpose of managing that appointment.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

12. Advertising Opt-Out

You can limit or opt out of interest-based advertising through the following:

13. Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service such as Akismet or similar tools.

14. Data Security

We take reasonable precautions to protect your data through encryption, secure servers, and limited access to authorized personnel only.

15. Changes to This Policy

We may update this Privacy Policy occasionally. Updates will be posted on the website with the "Last updated" date revised accordingly.

16. Contact Us

If you have any questions about this Privacy Policy, please contact us:

The Roofing & Siding Company

6145 Broadway Suite 54
Denver, CO 80216

📧 hello@roofingandsiding.com

📞 (303) 351-1561

17. State-Specific Privacy Rights

Residents of California (CCPA/CPRA) and Colorado (CPA) may have additional rights including:

  • Access requests
  • Deletion requests
  • Opt-out capabilities
  • Correction rights

The company does not sell data. Residents may contact hello@roofingandsiding.com to exercise these rights.

18. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect information from minors. Parents suspecting unauthorized collection should contact us for prompt deletion.